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DUR (Drug Utilization Review) programs aim to ensure that medications are used effectively and safely. The primary focus of these programs is to evaluate patient medication regimens and monitor drug therapy to promote better health outcomes. By analyzing prescription patterns and ensuring that medications are being used appropriately, DUR programs help improve patient safety, reduce the risk of adverse drug events, and enhance the overall effectiveness of drug therapy.

This aspect of DUR programs is critical because it fosters an environment where healthcare providers can identify potential issues such as drug interactions, incorrect dosages, and unnecessary medications. By addressing these factors, DUR programs contribute significantly to improved medication management, which leads to better health outcomes for patients.

In contrast, the other options such as increased patient drug misunderstandings, decreased compliance with prescriptions, and higher rates of medication errors are all negative consequences that DUR programs aim to prevent. Therefore, the focus on enhancing safety and effectiveness of drug use aligns perfectly with the objectives of DUR initiatives.